CHALLENGE
Deliver a low-budget, inclusive, and recognizable engagement opportunity for Cisco customers at AWS re:Invent to build brand awareness in a light, low impact manner for increased lead generation. Minimize marketing and maximize awareness.
SOLUTION
Customized Candy Crush-style gamification of Panoptica and cloud data logos requiring no instruction or guidance, rapid turnover, and prize-based incentives for speed, accuracy, and pop-up trivia responses.
