CHALLENGE
Establish immediate recognition and definition for Cisco’s next-generation open-source solutions at Black Hat in Las Vegas through a recognizable and immersive brand connection experience. Incentivize security professionals to compete and earn bragging rights for solving core industry challenges in a humorous personal experience.
SOLUTION
Strategize a built an animated limousine tour along the Las Vegas Strip with stops at major casinos and tourist destinations where attendees could answer rapid-fire trivia challenges, earn points, and take quick deep dives into Outshift security products for their organizational protection and observation needs.
